RFP - Advertising Services

Overview: The Brooks and District Chamber of Commerce (“the Chamber”) is the Voice of Business in the City of Brooks and the Region on Newell. We are a not-for-profit organization funded by our Members. We are seeking the provision of services at preferential rates for the 2018 fiscal year.

Scope of Project: Throughout the course of the year, the Chamber requires various types of advertising to promote the Chamber’s events and for advocacy purposes. We invite proposals from media outlets (radio, print and billboard) within our trading area for the following services:

Newspaper Advertising: The Chamber is seeking options for ¼, and ½ page black and white advertisements weekly newspapers. We are looking for targeted advertising (ie, ahead of events or in support of specific advocacy campaigns). At this time, we expect to have 6 events occurring between February and the end of our budget year (July, 2018).

Billboards/Signs: The Chamber is interested in exploring the cost to advertise upcoming events on billboards/signs in our trading area.

Radio: The Chamber is interested in exploring several options for radio:

·         Constant contact (ie, status quo);

·         Targeted adds the week before an event;

·         Purchasing of airtime for a weekly chat segment like the “Talk of the Town” segment with city officials in order to discuss business matters with the public.

Timelines: We are looking for options starting in February and running through the end of July, 2018 so as to coincide with our budget year. We may be willing to agree to a minimum number of purchases in order to secure the most favorable price.

Responsibilities: The successful proposal will include all design fees / Recording Fees in their proposal (all-in pricing).

Budget: The Chamber has a limited budget for advertising. Interested parties are encouraged to bundle their offers with value-adds and/or in-kind exchanges in order to become the outlet of choice.

Information for Prospective Bidders: The Chamber seeks reliable, professional organizations with a proven track record of creating effective targeted advertisements. We encourage applicants to submit a variety of options so that we can balance our advertising portfolio across all mediums in order to reach the largest number of residents within our allotted budget.

Submission Requirements:  Applicants will deliver their proposal to the Chamber Office or provide it electronically to office@brookschamber.ab.ca no later than 11 January 2018.

Criteria for Evaluation: The Executive Team at the Chamber will evaluate all proposals.

Terms and Conditions: The Brooks and District Chamber of Commerce will not pay fees or costs relating to submitting a bid. We reserve the right to select the proposal of our choice. We also reserve the right not to select any bid at all. Preference will be given to Members of the Brooks and District Chamber of Commerce and in a limited number of cases an in-kind donation of services in exchange for Chamber Membership and/or services (excluding Chamber Plan Insurance) may be considered.

Member to Member Benefits: The Chamber represents hundreds of businesses with thousands of employees. Is your business willing to offer Members and their employees preferential access to your products of services?

Note: participation in our Member to Member Benefits Program is not required for you to submit a proposal.